In this talk I will be focusing specifically on ethical marketing for HPCSA registered health professionals. We will be covering:

• What is Marketing and branding?
• Personal vs Business Branding
• 2 types of marketing you need to know about
• How to create a marketing strategy for your practice
• HPCSA guidelines on social media and marketing your practice
• And I will be going over some Frequently asked questions on marketing and advertising with regards to the HPCSA guidelines